What Products Does MAC Cosmetics Offer?
MAC Cosmetics offers a comprehensive range of professional-grade makeup products including lipsticks, foundations, eyeshadows, mascaras, concealers, blushes, lip glosses, eyeliners, makeup brushes, and skincare items. The brand provides over 100 shades across its product lines to accommodate all ages, races, and genders.
Face Products
MAC’s face product category represents the foundation of their professional makeup line, with formulations designed for diverse skin types and coverage preferences.
The brand holds the distinction of being the #1 pressed powder foundation brand in the United States, based on Circana Group data tracking makeup sales through May 2024. Their Studio Fix line anchors this category with multiple formulations.
Studio Fix Powder Plus Foundation comes in 67 shades, making it one of the most inclusive foundation offerings in the prestige beauty market. The pressed powder format delivers medium to full coverage with a matte finish that controls oil for up to eight hours. The formula includes SPF 15 for daily sun protection.
Studio Fix Fluid SPF 15 provides a liquid alternative with the same coverage philosophy. This foundation creates a natural matte finish while managing shine throughout the day. Users with oily and combination skin types particularly favor this formulation for its long-wearing properties without feeling heavy.
Studio Radiance Serum-Powered Foundation represents MAC’s newer approach to complexion products, containing 80% skincare ingredients. The formula includes a 10% hyaluronic acid solution plus olive and jojoba oils. Available in 56 shades, this foundation blurs pores, reduces the appearance of redness and dark spots, and provides a luminous finish. The glass bottle incorporates 30% post-consumer recycled materials.
Pro Longwear Concealer delivers full matte coverage for up to 24 hours. The lightweight liquid formula resists water, sweat, humidity, and transfer while remaining crease-free. With 33 available shades, users can precisely match their skin tone to conceal blemishes, dark circles, and discoloration.
Mineralize Skinfinish serves dual purposes as both a highlighter and setting powder. The baked powder formula creates a soft, radiant glow without appearing cakey or glittery. Beauty professionals frequently use this product to add dimension and luminosity to completed makeup looks.
Lip Products
MAC built its reputation on lip color, and the category remains the brand’s strongest performer with a 13% market share in lip products according to industry analysis.
Retro Matte Lipstick includes the iconic Ruby Woo shade that gained worldwide recognition after Taylor Swift revealed it as her signature red lip product. The silky matte finish provides 12 hours of full-coverage color and eight hours of moisture through a blend of coconut oil, organic cocoa butter, and organic shea butter. The formula leaves lips looking visibly fuller while preventing fading, creasing, or caking.
Velvet Teddy represents another cultural phenomenon within the Retro Matte line. This nude-brown shade became one of the most requested lip colors globally, suitable for a wide range of skin tones. The matte finish maintains its intensity without requiring frequent reapplication.
M·A·Cximal Sleek Satin Lipstick offers a creamier alternative with medium to full buildable coverage in a cushiony satin finish. The formula glides smoothly across lips for comfortable all-day wear.
Lustreglass Lipstick incorporates nourishing ingredients including raspberry seed oil, jojoba oil, coconut oil, and shea butter. This formulation appeals to consumers seeking natural ingredients while maintaining MAC’s signature color payoff. The glossy finish adds dimension without the sticky texture of traditional glosses.
Lip Glass remains one of MAC’s longest-running bestsellers. The high-shine, non-sticky formula can be worn alone or layered over lipstick. Available in 10 shades, including the iconic Clear variant, this product adds instant dimension and makes lips appear fuller.
Lip Pencil expanded to include 10 new ultra-precise shades in 2024, bringing the total collection to over 30 shades. These liner pencils shape, line, or fill in lips while preventing lipstick from feathering. The creamy texture allows for easy application without tugging.
Glowplay Tendertalk Lip Balm provides pH-activated color that adjusts to individual lip chemistry. The light pink base transforms to create a personalized shade while conditioning and strengthening the lip moisture barrier. The formula includes hyaluronic acid for ongoing hydration.
Eye Products
MAC’s eye makeup collection serves both professional makeup artists and everyday consumers, with formulations known for high pigmentation and blendability.
Connect In Colour Eye Shadow Palette represents MAC’s approach to eyeshadow artistry, featuring carefully curated shade combinations. These palettes typically contain 6-12 shades in coordinated color families, mixing neutral and jewel tones across multiple textures including matte, satin, and metallic finishes. The shadows blend seamlessly and maintain their intensity throughout the day.
Individual Eye Shadow singles allow for complete customization. Carbon, a matte black, ranks among the brand’s bestselling shades for its ability to add depth to any eye look. The shadows contain highly concentrated pigments that deliver rich color with minimal fallout.
Dazzleshadow Liquid provides an ultra-shiny, metallic finish that glides across lids. The gel-like formula keeps its brilliance for up to eight hours without creasing. Limited edition shades often feature holographic or duochrome effects.
M·A·CStack Elevated Mascara gained viral popularity on social media platforms. The clump-resistant formula allows for buildable volume and length through multiple applications—users can literally “stack” layers without product buildup. The thin wand reaches every lash, including corner and bottom lashes. The formula removes easily with warm water yet stays in place during wear.
Extended Play Gigablack Lash Mascara offers waterproof performance that lasts up to 16 hours. The lightweight formula defines and lengthens each lash without clumping or flaking.
Fluidline gel eyeliner became legendary among makeup artists for its smooth application and precise control. Available in multiple shades, including the classic Blacktrack, this pot-based liner works with angled brushes to create everything from subtle definition to bold graphic looks. The waterproof formula sets in place and resists smudging throughout the day.
Technakohl Liner pencil glides on smoothly for intense color payoff. The waterproof formula withstands humidity and can be used on the waterline. In 2024, MAC expanded this line with vivid sorbet-pastel shades.
Complexion Enhancers
Beyond foundation, MAC offers products that sculpt, highlight, and add color to complete the face.
Powder Blush comes in numerous shades from soft corals like Melba to vivid pinks like Dollymix. The formula contains vitamin E and adheres lightly to skin for a natural-looking flush. The pigmentation allows for both subtle day looks and more intense evening application.
Glow Play Blush provides a cream formulation with buildable coverage and a dewy finish. The weightless texture blends seamlessly into skin, creating a natural glow that lasts throughout the day. Shades like Sonic (natural rose beige) and Ginger, Please! (peach beige) work across multiple skin tones.
Studio Fix Pro Set + Blur Weightless Loose Powder sets makeup while controlling shine with its ultra-refined, ultra-clear powder particles. The dimensional matte finish absorbs oil without appearing cakey or heavy. This powder works across all skin tones without creating flashback in photography.
Extra Dimension Skinfinish serves as a liquid highlighter with intense luminosity. Available in 9 shades, this product amplifies facial features with a wet-look glow. The formula blends easily and can be applied with fingers, sponge, or brush.
Brushes and Tools
MAC’s professional brush collection emerged from the brand’s origins serving makeup artists. Each brush design addresses specific application needs.
Face Brushes include options for varying coverage levels. The 190S Foundation Brush features dense bristles for fuller coverage application, while the 159S Duo Fibre Brush creates a more diffused, airbrushed effect. The 168 Large Angled Contour Brush helps sculpt facial features with precision.
Eye Brushes range from shader brushes for packing on color to fluffy blending brushes for seamless transitions. The 217 Blending Brush remains one of the brand’s bestselling tools for its versatility in creating soft, blended eye looks.
Lip Brushes allow for precise application and clean edges when working with lipstick and lip liner.
The 001 Serum + Moisturizer Brush represents MAC’s first skincare-specific tool. The slanted dome shape with densely packed synthetic bristles softly massages serums, creams, and balms into skin without pulling or tugging. The application technique provides gentle microexfoliation for improved absorption.
All MAC brushes use 100% synthetic bristles that meet professional quality standards. The brushes withstand regular cleaning and maintain their shape through extended use.
Primers and Setting Products
These products prepare skin for makeup application and lock finished looks in place.
Prep + Prime Fix+ became a cult favorite across the beauty industry. This multitasking spray works before, during, and after makeup application. Pre-makeup, it hydrates and preps skin. During application, it can be used to wet brushes for more intense color payoff. Post-makeup, it sets the entire look while adding a fresh, dewy finish. The alcohol-free formula contains ingredients that protect skin from environmental aggressors and blue light. In 2024, MAC updated the packaging to include a fine-mist spritz for more even distribution.
Prep + Prime Face Primers create a smooth canvas for foundation application. Different formulations address specific skin concerns—some mattify oily areas while others add radiance to dry skin.
Prep + Prime Lip hydrates and preps lips for smoother, longer-lasting lipstick application. This primer prevents color from feathering and extends lip color wear.
Skincare Line
MAC expanded beyond color cosmetics with the Hyper Real line, which bridges skincare and makeup.
Hyper Real Serumizer™ Skin Balancing Hydration Serum improves skin condition while enhancing makeup application. The serum addresses hydration needs without adding excess oil, creating an ideal base for foundation.
The Strobe Cream adds radiance to complexions and functions as both a moisturizer and highlighter. With hyaluronic acid and ceramides, it maintains skin hydration throughout the day while providing a subtle shimmer. Users apply it under foundation for all-over glow or on high points of the face for targeted highlighting. During summer months, it’s popular as an all-body luminizer.
Cleansers and Makeup Removers help maintain skin health. The Gently Off Eye and Lip Makeup Remover effectively breaks down long-wearing and waterproof formulas without harsh rubbing.
Limited Edition Collections
MAC regularly releases themed collections that generate significant consumer interest and often sell out quickly.
The Viva Glam collection holds special significance. Since 1994, MAC has donated 100% of the retail price from Viva Glam lipstick and lip gloss sales to the MAC AIDS Fund. The initiative has raised over $400 million to support HIV/AIDS awareness and prevention globally. Each year features a new spokesperson—the first was RuPaul in 1994, and subsequent years have included Ariana Grande, Rihanna, and other prominent figures.
Celebrity Collaborations create exclusive products and packaging. The Selena collection, developed with Selena Quintanilla’s estate in 2016, became the bestselling celebrity collection in cosmetics history, selling out within hours and requiring multiple restocks. Similar collaborations with Aaliyah’s estate and Disney properties have generated comparable enthusiasm.
Seasonal Collections align with fashion trends and cultural moments. The 2025 To The Future collection featured gradient chrome packaging with moonlit neutrals and jewel tones. The Luxe Luck Lunar New Year collection honored the Year of the Snake with embossed designs and lucky red shades.
Accessibility and Shade Range Philosophy
MAC’s commitment to inclusivity predates the current industry emphasis on shade diversity. The brand offers 45 shades specifically formulated for brown and black skin tones, addressing a gap that existed when MAC launched in 1984.
The Studio Fix Powder Plus Foundation’s 67-shade range exemplifies this philosophy. The collection includes options for cool, warm, and neutral undertones across the entire spectrum from very light to very deep. This approach stems from the brand’s professional origins—makeup artists working with diverse clients needed products that actually matched their skin.
The Pro Longwear Concealer’s 33 shades similarly span the full range of human skin tones. Each shade considers not just depth but also undertone, recognizing that two people with similarly deep skin may require different color corrections.
Product Availability and Shopping Experience
MAC products reach consumers through multiple channels. The brand operates over 500 independent stores globally, each staffed by professional makeup artists who provide consultations and application services.
The MAC Cosmetics website (maccosmetics.com) generated $8.3 million in revenue during August 2025 alone, with an average order value between $175-200. The site offers virtual try-on technology for foundation matching and live chat consultations with MAC Artists.
Major beauty retailers including Ulta Beauty, Sephora, Nordstrom, Macy’s, and Bloomingdale’s carry MAC products both online and in-store. This availability makes the brand accessible even in areas without dedicated MAC locations.
The M·A·C Lover Rewards program provides members with exclusive benefits including 15% discounts, free shipping, early access to new products, and invitations to special events.
Pro Membership serves industry professionals including makeup artists, photographers, models, and hairstylists. Members receive exclusive discounts, access to pro-only events, and priority customer service.
Frequently Asked Questions
Does MAC test on animals?
MAC Cosmetics does not own animal testing facilities or commission third-party animal testing. However, the brand sells products in markets where animal testing is required by law. This distinction matters to consumers making purchasing decisions based on animal welfare concerns.
What is MAC’s most popular product?
Ruby Woo lipstick holds the position as MAC’s most iconic individual product, recognized globally for its blue-toned red matte finish. However, Studio Fix Powder Plus Foundation leads in overall sales volume, supported by MAC’s position as the #1 pressed powder foundation brand in the United States.
How many lipstick shades does MAC offer?
MAC offers over 200 lipstick shades across multiple formulas including Retro Matte, M·A·Cximal Sleek Satin, Lustreglass, Powder Kiss, and Amplified Creme. The collection continuously expands with new releases and limited edition shades.
Are MAC products suitable for sensitive skin?
Many MAC products undergo dermatologist and ophthalmologist testing. The Pro Longwear Concealer is specifically labeled non-acnegenic and fragrance-free. However, individual sensitivities vary, so patch testing new products remains advisable. MAC Artists can recommend formulations for specific skin concerns during consultations.
Product Innovation and Updates
MAC maintains relevance through continuous product development. In 2024, the brand updated the Studio Fix Powder Plus Foundation formula and added new shades while maintaining the core performance attributes that made it a bestseller.
The M·A·CStack mascara family expanded with new shades including Denim Stack and Chestnut Stack, responding to consumer desire for colored mascaras that still deliver the volume and length of black formulas.
The brand’s social media presence, particularly on TikTok with over 4 million product searches, influences product development. Viral trends often lead to restocks of older products or inspire new formulations that address emerging beauty techniques.
MAC’s 2025 Nudes Collection illustrates this responsiveness—the line features 20 new and reimagined nude shades reflecting the resurgence of 2000s-era nude lip trends. The collection includes favorites like Fleshpot alongside new shades, all in updated formulas that incorporate modern skincare benefits.
The brand balances heritage products that have remained unchanged for decades with innovations that adopt new technologies and ingredients. This approach satisfies both longtime customers who trust familiar formulas and new consumers seeking the latest beauty advances.
MAC products combine professional-grade performance with inclusive shade ranges across categories spanning color cosmetics, skincare, and application tools. The brand’s position as part of the Estée Lauder Companies provides resources for ongoing research and development while maintaining the artistic identity that distinguished MAC since its 1984 founding in Toronto.