Where to Buy IT Cosmetics?
IT Cosmetics products are available through several authorized retailers including the brand’s official website, QVC, Ulta Beauty, Sephora, and Amazon. Each channel offers different advantages depending on whether you’re a first-time buyer exploring kits, someone restocking favorites, or looking for the best deals. The right choice depends on your specific needs, location, and what products you’re purchasing.
Official IT Cosmetics Website
The brand’s direct website (itcosmetics.com) provides the complete product catalog with guaranteed authenticity. You’ll find every shade, every formula variation, and every product the brand currently manufactures. This matters more than you might think, since third-party retailers often carry only bestsellers or limited shade ranges.
Shopping directly brings a few distinct advantages. The site runs frequent promotional periods, especially around major holidays and brand anniversaries. These promotions sometimes beat third-party pricing, particularly on newer products. Auto-replenish subscriptions offer 15% off recurring orders for your staples like CC+ Cream or Confidence in a Cream, which compounds savings over time.
The return policy here is straightforward: 60 days for any reason, even if you’ve used half the product. This matters significantly for foundation matching or trying new formulas. You pay return shipping, but the extended window and used-product acceptance provide real testing freedom.
International shipping is available to select countries through the main site, though availability varies. Canada, UK, and Australia have dedicated regional sites with local currency and faster shipping. If you’re outside these regions, check the international shipping page before assuming products can reach you.
One limitation: physical product testing isn’t possible. For shade-matching foundation or concealer, this creates obvious challenges. Many buyers work around this by ordering samples or purchasing from physical retail first, then using the official site for future orders once they know their shades.
QVC: The Value Kit Specialist
QVC holds a unique position in IT Cosmetics distribution. The brand launched on QVC in 2008, and this shopping channel remains a primary outlet for exclusive bundle sets and value kits that aren’t available elsewhere. If you’re new to IT Cosmetics or want to try multiple products, QVC’s kit structure often provides the best entry point.
The typical QVC kit packages three to five full-size products at 20-30% below individual purchase costs. A recent “Best of IT” set included full sizes of CC+ Cream, Bye Bye Lines serum, and Confidence in a Cream moisturizer for $89, versus $138 if purchased separately. These aren’t sample sizes or trial versions; they’re the actual full products in a bundled offer.
QVC’s pricing advantage comes from their unique business model. The television shopping format allows brands to move high volumes during scheduled shows, and they pass some savings to customers through these exclusive sets. You won’t find identical bundles at Ulta or Sephora because they’re created specifically for QVC’s audience.
Auto-delivery options (called “Easy Pay”) split larger purchases into installments without interest. A $120 kit becomes four payments of $30, spread over a few months. This isn’t credit in the traditional sense; it’s a payment plan directly through QVC. If you’re building a complete routine, this reduces the upfront cost barrier significantly.
The catch? QVC carries a curated selection, not the complete product line. You’ll find the hero products and bestsellers, but niche items or limited editions might not appear. Shade ranges for complexion products are sometimes limited compared to the full spectrum available on the official site. Check specific shade availability before committing to a kit if you fall outside the typical shade range.
Returns work through QVC’s system: 30 days for a full refund including return shipping. This is more generous than many retailers regarding return costs, though the window is shorter than the official site’s 60 days.
Ulta Beauty: The Physical Retail Leader
Ulta serves as IT Cosmetics’ primary physical retail partner in the United States, with the brand available in over 1,200 stores. This makes Ulta the go-to option when you need to see, touch, and test products before buying, particularly for color-matching foundation and concealer.
The in-store experience solves the shade-matching problem that online shopping creates. You can swatch the CC+ Cream next to your jawline, test the Bye Bye Under Eye concealer in actual lighting, and get a genuine sense of product texture and coverage. Store associates can apply products if you want to see them on your face before purchasing. This testing freedom is worth the trip for complexion products where shade accuracy matters.
Ulta’s return policy is particularly accommodating: 60 days for any reason with your receipt, even on used products. Store returns are immediate; you walk out with your refund. This policy pairs well with testing, since you can purchase, try at home in your own lighting, and return if the shade isn’t right. Online Ulta purchases can also be returned in-store, which is convenient if you bought online but the product didn’t work.
The Ultamate Rewards program adds value for frequent buyers. You earn one point per dollar spent, and points convert to dollars off future purchases. The program has tiers; reaching Platinum status (spending $500 annually) doubles your points on IT Cosmetics and most brands. If you’re already shopping at Ulta regularly, these rewards accumulate faster than you’d expect.
Product selection at Ulta is extensive but not complete. You’ll find the core line, bestsellers, and most shade ranges, but some limited editions or online exclusives might not make it to physical shelves. The website ulta.com carries a fuller selection than individual stores, so check online first if you’re hunting for something specific.
Sales and promotions at Ulta run frequently. The “21 Days of Beauty” events discount select brands each day, and IT Cosmetics typically appears multiple times during these periods at 50% off. Stack these sales with rewards points and manufacturer coupons (when available) for the best deals Ulta offers.
Sephora: For New Launch Access
Sephora carries IT Cosmetics but positions as a secondary retailer compared to Ulta’s extensive partnership. The product selection is notably smaller, focusing on core bestsellers and newer launches. This makes Sephora most relevant when you’re chasing a just-released product that hasn’t reached other retailers yet, or when you’re already shopping there for other brands.
The advantage here is timing on new releases. IT Cosmetics sometimes launches products at Sephora first, giving it a few weeks of exclusivity before wider distribution. If you follow the brand closely and want new formulas immediately, Sephora occasionally delivers access ahead of other channels. This happened with the Bye Bye Pores powder and several limited edition shade launches.
Sephora’s return policy mirrors Ulta: 60 days with receipt, used products accepted. The Beauty Insider rewards program functions similarly to Ulta’s, though the points-to-dollars conversion is slightly different. You earn one point per dollar, but redemption comes in fixed tiers (100 points for sample-size rewards, 500-750 for full sizes). This structure is less flexible than Ulta’s dollar-for-dollar system.
In-store testing is available at Sephora, though the staff’s familiarity with IT Cosmetics specifically varies by location. Some stores provide excellent guidance; others treat it as one among hundreds of brands. Your experience depends heavily on which store you visit and which associate helps you.
Pricing at Sephora matches the manufacturer’s suggested retail, so you won’t find deals here that beat other retailers. Sales on IT Cosmetics at Sephora are infrequent compared to Ulta’s regular promotional cycles. The main draw remains access to new launches and the convenience of shopping there if you’re buying multiple brands in one trip.
Amazon: Convenience vs Authentication Risk
Amazon lists IT Cosmetics through multiple channels, including Amazon’s direct inventory and third-party marketplace sellers. This creates a split situation: genuine products exist on Amazon, but so do counterfeits and expired inventory from unauthorized sellers. Buying here requires knowing how to verify authenticity.
The safest approach is purchasing from listings that show “Ships from and sold by Amazon.com” or directly from the IT Cosmetics brand storefront on Amazon. These sources guarantee authentic products with Amazon’s full return protection. Third-party sellers, even those with high ratings, introduce risk. Some sell genuine products purchased through authorized channels, but others source from grey markets or sell counterfeits.
How do you tell the difference? Check three things: the seller name, fulfillment source, and price. If a seller name you don’t recognize offers prices significantly below retail (20%+ off), that’s a red flag. If fulfillment says “Sold by [random seller] and Fulfilled by Amazon,” the product might be authentic but could also be old inventory with approaching expiration dates. Amazon’s fulfillment doesn’t verify product authenticity, only that the seller paid for FBA service.
Pricing on Amazon varies more than other channels. Sometimes legitimate Amazon inventory matches or beats other retailers during Prime Day or seasonal sales. Other times, third-party sellers undercut slightly to move inventory. The price variation makes comparison worthwhile, but only after verifying seller legitimacy.
Returns through Amazon follow their standard 30-day policy when buying from Amazon directly. Third-party sellers set their own return policies, which range from full refunds to restocking fees. Check the specific seller’s return terms before purchasing from anyone other than Amazon itself.
The convenience factor is real. If you’re a Prime member, two-day shipping and free returns make Amazon attractive for restocking products you already know. But for first purchases, shade matching, or anything where product freshness matters significantly, the authentication uncertainty makes Amazon a secondary choice rather than a primary source.
International Buying Options
IT Cosmetics availability outside the United States requires more research, since distribution varies considerably by region. The brand has expanded internationally under L’Oréal’s ownership since 2016, but not all countries have direct access yet.
The UK market has full access through itcosmetics.co.uk, which carries the complete product line with pricing in pounds. Shipping within the UK is straightforward, and the return policy matches the U.S. site at 60 days. Boots and Superdrug carry IT Cosmetics in physical stores across the UK, providing local testing and purchasing options.
Canada has its own site at itcosmetics.ca with Canadian dollar pricing and domestic shipping. Sephora Canada carries IT Cosmetics both online and in stores, making it the primary physical retail option. QVC also serves Canadian customers, though the product selection differs slightly from U.S. offerings.
Australia accesses IT Cosmetics through itcosmetics.com.au and Adore Beauty, a major beauty retailer. The product range is smaller than U.S. availability, focusing on core products rather than the full catalog. Myer department stores carry limited selections in major cities.
European availability is fragmented. Some countries have authorized retailers or can order from the UK site, while others lack official distribution channels. If you’re in Europe outside the UK, check the international section of itcosmetics.com for current shipping options to your specific country. Some accept orders; others don’t yet.
Asia-Pacific markets are gradually gaining access. QVC Japan carries IT Cosmetics, and select department stores in major Asian cities have begun stocking the brand. However, this remains the most limited region for availability.
If your country doesn’t have direct access, consider three options: ordering from the nearest regional site that ships internationally, using a package forwarding service from the U.S. or UK, or waiting for official distribution to expand. Package forwarding adds cost and complexity, so calculate total expenses before committing. Sometimes waiting for local distribution makes more financial sense than international shipping and customs fees.
How to Spot Counterfeit IT Cosmetics
Counterfeit beauty products are a genuine concern when buying from unauthorized retailers or unclear sources. IT Cosmetics’ popularity makes it a target for counterfeiters, particularly for bestsellers like CC+ Cream and Confidence in a Cream. Knowing how to verify authenticity protects both your skin and your money.
Packaging tells most of the story. Authentic IT Cosmetics packaging has crisp, clear printing with no smudging or misaligned text. The brand logo should be perfectly centered and printed in the correct font. Counterfeits often have slightly off logos, blurry text, or printing quality that looks cheap. Hold the packaging up to light and check if the printing looks professional.
The product itself provides additional clues. Authentic IT Cosmetics products have a specific texture, scent, and consistency that counterfeiters struggle to replicate exactly. CC+ Cream, for example, has a particular silky texture that blends effortlessly. Fake versions tend to feel greasier, separate more easily, or have a different scent. If you’ve used authentic products before, trust your instinct when something feels off.
Batch codes and manufacturing dates appear on all authentic IT Cosmetics products, usually printed or stamped on the bottom of containers or crimped on tubes. These codes are legitimate numbers that can be checked through various batch code checker websites. Counterfeits either lack these codes entirely or use obviously fake numbers that don’t match proper formatting.
Pricing provides a major red flag. If you find IT Cosmetics products at 40-50% below retail price through a random online seller, question the source. While legitimate sales happen, deep discounts from unknown sellers often indicate counterfeits or expired products being dumped. The brand rarely authorizes discounts beyond 20-30%, and those typically happen through official channels during promotional periods.
Where you buy matters more than any individual verification step. Stick to authorized retailers: the official website, QVC, Ulta, Sephora, and verified Amazon listings. These sources guarantee authenticity and provide proper return protection if something isn’t right. Third-party websites offering “amazing deals” on IT Cosmetics should raise immediate suspicion.
If you’ve already purchased and suspect a counterfeit, don’t use the product. Contact the seller for a refund, and if they refuse, dispute the charge through your payment method. Using counterfeit cosmetics on your skin risks allergic reactions, infections, or other adverse effects since you have no idea what’s actually in the product.
Frequently Asked Questions
Does IT Cosmetics ever go on sale?
IT Cosmetics runs promotions through authorized retailers but rarely discounts more than 20-30% off retail pricing. The best regular sales appear during Ulta’s 21 Days of Beauty events, QVC’s Today’s Special Values, and on the official website during holiday periods. Sign up for the brand’s email list to receive notification of promotional periods directly.
Can I buy IT Cosmetics at drugstores like CVS or Walgreens?
No, IT Cosmetics doesn’t distribute through drugstore chains. The brand positions as prestige beauty rather than mass market, which means you’ll only find it at specialty beauty retailers (Ulta, Sephora), through the official website, QVC, or select department stores. This distribution strategy helps maintain pricing consistency and brand positioning.
What’s the return policy if I buy the wrong shade?
Return policies vary by retailer. The official website and Ulta both offer 60-day returns on used products, giving you ample time to test at home. QVC provides 30 days, while Amazon’s policy depends on whether you bought from Amazon directly or a third-party seller. Always save your receipt or order confirmation to facilitate returns.
Are IT Cosmetics products at TJ Maxx or Marshalls authentic?
IT Cosmetics occasionally appears at discount retailers like TJ Maxx or Marshalls, and these products are generally authentic. They typically represent overstock, discontinued shades, or packaging updates where the old version gets cleared out. Check expiration dates and packaging condition carefully. While authentic, these products may be older inventory approaching expiration.
Where You Buy Depends on What You Need
The best place to purchase IT Cosmetics isn’t universal; it depends on your specific situation. First-time buyers benefit from QVC’s value kits or Ulta’s in-store testing. If you already know your shades and products, the official website’s auto-replenish discount saves money long-term. International buyers need to research their region’s specific options since availability varies.
Authentication matters more than convenience when buying from unclear sources. Stick with authorized retailers, even if prices are slightly higher. Your skin’s health and product effectiveness depend on getting genuine formulas, not whatever a counterfeit seller mixed up in an unregulated facility. The small savings from sketchy sources aren’t worth the risk of adverse reactions or ineffective products.
Key Takeaways
- The official website, QVC, Ulta, and Sephora are the primary authorized U.S. retailers
- QVC offers exclusive bundles that provide the best value for trying multiple products
- Ulta has the largest physical retail presence for testing and shade matching
- Amazon requires careful verification of seller authenticity to avoid counterfeits
- International availability varies significantly by region and requires checking specific country options
- Counterfeits are identifiable through packaging quality, pricing, and purchase source
- Return policies differ between retailers, with the official site and Ulta offering the most generous terms